Customer Journey

Touchpoints from awareness to advocacy

Awareness

24,800

100% of total

Consideration

8,420

34% of total

Decision

1,860

7.5% of total

Purchase

428

1.7% of total

Advocacy

182

0.7% of total

First website visit

Awareness

Visitor lands on the homepage via organic search or paid ad.

Organic search24,800 visits

Downloaded pricing guide

Consideration

Prospect exchanges email for a gated pricing comparison PDF.

Content offer34% CVR

Attended product demo

Consideration

Sales-qualified lead books and attends a live product walkthrough.

Sales call18% CVR

Requested custom proposal

Decision

Prospect asks for pricing tailored to their team size and needs.

Sales email7.5% CVR

Signed contract

Purchase

Deal closes and account is provisioned for onboarding.

Direct1.7% CVR

Referred a peer

Advocacy

Happy customer refers another company through the partner program.

Referral program0.7% CVR