Customer Analytics
Acquisition, retention and lifetime value insights
Total customers
3,842
+124 this month
New customers
284
+18% vs last period
Retention rate
87.4%
+2.1% vs last period
Avg. lifetime value
$318
+$24 vs last quarter
New vs returning customers
Last 30 daysRange 120 customers to 240 customers
New (284)Returning (1,840)
Customer segments
VIP384 · 10%
Regular1920 · 50%
New1152 · 30%
At Risk386 · 10%
Top customers by revenue
| Customer | Orders | Total spent | Avg. order | Segment |
|---|---|---|---|---|
JW James Wu Seattle, WA | 21 | $6,820 | $325 | At Risk |
EB Ethan Brooks Los Angeles, CA | 17 | $5,290 | $311 | Regular |
EP Elena Park San Francisco, CA | 14 | $4,280 | $306 | VIP |
PS Priya Sharma Miami, FL | 11 | $3,120 | $284 | New |
MR Mia Rodriguez Portland, OR | 9 | $2,480 | $276 | VIP |